Best Time to Upload on Sunday Morning Youtube

When thinking nearly video SEO and marketing (in general – means to go your video additional traffic, additional exposure, and boosted ranking), it is important to empathise and get a moving picture of the traffic patterns at the site you are optimizing for. Does the site you are interested in optimizing for get the well-nigh traffic in the morning time or evening, weekends or weekdays? Is there a particular department of the site that gets more traffic or more user interaction?

I have seen a ton of posts online with users request these questions in specific regarding Youtube Video Sharing and so speculate (Some say – The best fourth dimension to upload is in the evening, after work, and during library hours) but I accept non seen these questions answered to whatsoever level of satisfaction.

The following questions are relevant when determining if there is an optimal time to submit your video to Youtube and if there is a detail relevant category that would be all-time to submit to:

• What is the best time of day to upload a video to Youtube?
• What day is the all-time to upload a video to Youtube?
• Which category is all-time to submit your video to on Youtube?

Of course, it is important to note that we are assuming that the "all-time" times to submit or upload a video to youtube, is a time that corresponds to a higher level of website traffic at Youtube. The thoery being that the more than people that are online searching for videos, your video will have a better run a risk to be seen. Certainly makes sense although it probably has much more to due with the video itself – is it creative, unique, quality, etc…? Lets assume that your videos are worth viewing, in that instance, it is likely a skillful thought to submit and upload your videos to Youtube according to times that correspond with higher traffic and video views.

I was surfing this weekend when I came across a enquiry paper from students at the University of Calgary analyzing internet traffic on Youtube. The inquiry paper was published in Oct, 2007 (last month).

Let me summarize this enquiry and outline some of the findings as they relate to the questions above. If you exercise not experience similar reading, you can jump to the conclusions summary below.

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Methodology and Background

I volition not become into as well much particular here considering you can read the full report and there is a lot more than involved than what we are concerned with for this mail. That beingness said, hither is some background on the research.

Research was done on two user groups :

1. Local User Group – Monitored Youtube usage by University of Calgary students (28000 students and 5300 faculty/staff) for 85 consecutive days between i/14/2007 and 4/08/2007. For this user group, the research team monitored a total of 23,250,438 valid http transactions (3% of which were for videos – 556,000 videos)
2. Global User Group – Measured statistics for the top 100 nearly viewed videos of the twenty-four hours, week, calendar month, and all time (as reported on youtube)

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Research Findings and Results:

Figure 7 – below – Addresses the following 2 questions:

1. What times of the day does Youtube get traffic?
2. Which days does Youtube get traffic?

From the research, the following was observed:

• Higher requests occurred on weekdays than on weekends – as ane would expect.
• Diurnal traffic patterns were observed – i.e. More than requests occurred during the twenty-four hours than at night.
  • Steady increase in traffic to youtube from 8am until 1pm
  • Steady land of height traffic between 2pm and 6pm
  • Steady turn down in traffic between 7pm and 7am
  • Traffic rose at nighttime between 12am and 4am – the theory is that this has more to do with the fact that the college campus has students who may be watching videos late at night in the dormitory.

Tabular array eight – below – Addresses the post-obit question:

1. Which category is is the most popular on Youtube?

From the research, the almost popular 5 Youtube Categories on a daily basis are:

• Entertainment
• Sports
• Music
• One-act
• News and Politics
  • Notation that over fourth dimension, news videos are less viewed every bit they are enjoyable only in terms of their recency.

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Other interesting and notable findings:

• Video Views:
  • 50% of the video requests (and corresponding bytes transferred) were for previously requested videos
  • Entry into the all fourth dimension category require, on average, eight times more views than those in the monthly category

• Ratings:
  • Popular videos in all categories all take a rating of at least 4
  • For all videos, the average rating is 3 or higher 80% of the time.

• Video Length Elapsing:
  • Videos with long term viability and popularity have durations well beneath the 10 minute maximum.
    • 52.3% of videos in the all fourth dimension most popular category were betwixt 3-5 minutes long.
    • Median length of video clips measured was 2 minutes.

• Video File Size:
  • Only x% of the videos viewed were larger than 21.9 MB

• Video Flake Rates
  • 97% of videos seen on campus had bit rates beneath i Mbps
  • 62.6 % had scrap rates between 300-400 Kbps
  • Median bit charge per unit was 200 Kbps

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Conclusions Pertaining to Video SEO on Youtube:

Clearly these results may differ depending on where you lot live only I feel that this research is acceptable to draw some general conclusions regarding when and where to upload your video on Youtube for maximum exposure. Obviously you have to keep in listen the time zone that you are in. I will use this inquiry to upload videos according to Pacific Standard Time a I desire technology users in San Jose and Seattle to see my videos… ;-)

• Dominion #1 – Patently, make a quality video that would likely be viewed on Youtube – Due to the audience on youtube, and pop categories noted, this about likely would be a more than viral video, funny, shocking, etc…

• Best time to upload your video to Youtube is:
  • During the calendar week
  • Midweek or Thurs is best
  • Submit your video between 12pm and 1pm as it can take upward to an 60 minutes to upload and process your video. This manner your video volition be live during top traffic at 2pm – that is the target.

• Best category to upload your video to on Youtube is:
  • Although in that location is research showing the popular categories above, I would propose that you choose the most relevant category. But, every bit a possible example, if your video falls somewhere in between music and amusement, I would propose choosing entertainment every bit it has more traffic.
  • That existence said, the most pop five Youtube Categories are:
    • Entertainment
    • Sports
    • Music
    • One-act
    • News and Politics

• Most popular videos tend to exist much shorter than 10 minutes (youtube's maximum length for non-director user accounts)

• Encourage and permit ratings to be submitted to your video – well-nigh popular videos accept a rating of at least iv-5.

• Encode your video, without jeopardizing too much quality, at a bit charge per unit that enables the typical broadband user to begin playback with minimal startup delay.

Here is the research paper for those that are interested – University of Calgary YouTube Study

About the Author

Mark R Robertson

Marker Robertson is the Founder of ReelSEO (now Tubular Insights). He is a Social video marketing adept, pop speaker, and a passionate thought-leader within the online video and search marketing industries.

faulksnank1974.blogspot.com

Source: https://tubularinsights.com/youtube-traffic-analysis-seo/

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